[
STRATEGIC MARKETING PLAN OF NIKE
]
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It is having wireless syncing (android device)
Financial sustainability of Nike comprises of;
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Strong history of alliances as having strong partnership with Apple
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It has high budget in marketing
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Having ability to develop new and innovative products in house with
minimal risk
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Nike was the first one in the market in terms of experience and
technology
Having successful business growth in terms of internal and external analysis, market
position, competitors, products and organizational structure.
The success lean to three things; Leadership, people and processes which provide
quality products timely (Nike.inc. , 2014)
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