Microsoft Word Marketing Plan Nike docx

[

STRATEGIC MARKETING PLAN OF NIKE

]

   

   

   

Page   10   

   

Opportunity 

Threats 

 

It can develop products such as sport’s 

wear, sunglasses and jewelry  

 

Its brand can also developed 

internationally 

 

It can support different market events 

globally as (the Olympics, FIFA) 

 

It may have expansion in larger brand 

recognition in market 

 

It can have growing segmentation of 

women Athletes’ 

 

It can increase demand and introduce 

fashion brand image in market 

 

Economic recession and fluctuations in 

the currency can lead Nike to losses 

 

Higher competition as competitors are 

becoming more aggressive and creating 

high quality products  

 

Sensitivity to price 

 

Maintaining reputation of eco-friendly 

(Swot analysis of Nike)