Microsoft Word Marketing Plan Nike docx

 

Competitive advantage  

Technology

: Nike has incorporated technology in their product as it has collaboration with 

technology based companies as Apple, through which it has made most competitive products that 

enables the consumers to connect their iPod devices to sensors inside the Nike shoes that help 

them to record time, distance and pace.  

Manufacturing cost

: Nike has SCM capabilities as it has got competitive advantage in terms of 

having global outsourcing strategy that enables it to get low cost in their production and it has 

about 715 contracts with the countries of the world which help it in supply chain process. 

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January   1,   2016