Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc



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CONSUMERS ENVIRONMENTAL CONCERN IN THE L

DISCUSSION OF RESULTS 
The results of the structural modeling indicate the strong influence of social capital dimensions (i.e., 
cognitive and relational dimensions) and the existing propensity to share knowledge on knowledge sharing 
intentions of tourism managers. Especially interesting was the finding of a very strong but negative role played by 
low self-efficacy and high outcome expectations in predicting knowledge sharing intention. Hypothesis 1 was 
supported (path coefficient = 0.264) suggesting that managers expect significant self interest in acquiring certain 
resources from the knowledge sharing community. As suggested by Nahapiet and Ghoshal (1998), cognitive 
dimension forms a major part of social capital. Furthermore, knowledge in the context of communities of practice is 
always situated in the work practices and the social organization of work practices. Therefore, while devising 
knowledge sharing systems for tourism professionals, it is important to understand how such knowledge sharing will 
contribute to the daily work of tourism managers. Specifically, the structure and the content of such systems should 
closely reflect the general domain knowledge to enable free and effective exchanges. Hypothesis 2 was also 
supported (path coefficient = 0.180) indicating the significantly positive influence of relational dimension on 
knowledge sharing. In line with previous research (Ryu, Ho & Han, 2003; Jarvenpaa & Staples, 2000), the results of 
this study support that the individual’s identification with the collective, a perceived sense of obligation, expectation 
of recognition, and status among peers, and support from respective organizations jointly play a significant role in 
predicting the online knowledge sharing intention. Scholars have posited that knowledge sharing and acquisition 
always occurs in a social context (Carley, 1986). 



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