Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc

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CONCLUSIONS 
The results of this study have many aforementioned important implications for developers of tourism 
knowledge-based systems. Online CoPs have been growing in popularity within the tourism domain. Both 
researchers and practitioners should realize that knowledge sharing among members of different organizations is 
important for the tourism enterprises to develop and sustain competitive advantage in today’s highly competitive 
business environment. In order for such systems to be successful, developers must create an open and encouraging 
culture that enables active knowledge sharing. It is crucial to consider online communities more than just 
technological artifacts. Online communities should also be grounded in developing and strengthening social capital 
(e.g., ties and relationships). Developers must seriously consider the socio-technical perspective of tourism 
professionals in this regard.
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