Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc

Participate and share
(5 measures)
H1
H2
H3
H4
 
RESULTS 
Given the 
a priori
development of constructs and hypothesis based on the extant literature, confirmatory 
factor analysis provides an appropriate method to assess the efficacy of measurement among the scale items and the 
consistency of a pre-specified structural model. AMOS 6.0 (SPSS, 2003) was used to perform structural modeling 
and test hypothesized model. The first step in this process was to asses the discriminant validity of the constructs. 
Discriminant validity refers to the principle that the indicators for different constructs should not highly correlate 
with one another. The discriminant validity was tested using the AVE (Average variance extracted) test proposed by 
Fornell and Larcker (1981). The square root of the AVE of each construct should be greater than the absolute 
correlations among the constructs. The results of the validity test are shown in Table 3 indicating the square root of 

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