Marketing strategies of textile companies: the case of selected

5.1  Obtaining  of  permission  to  recruit  participants  from  the  selected 
case companies  
Permission was obtained during the interviews with the marketing managers 
or their equivalents from the case companies  
 

---

  
267 
 
5.2 Psychological and other risks to the participants 
The risks to the participants were mainly reputation risk due to disclosure 
of  confidentiality  and  company  marketing  plan  ‗secrecy.‘  And  the  perceived 
risk  was  sorted  out  by  promising  anonymity  of  the  individuals  and  their 
respective organizations‘ identity.