Marketing strategies of textile companies: the case of selected

5.3 Justifying the study in terms of the risk to, and imposition on, the 
participants 
The  researcher  obtained  the  respondent‗s  informed  consent  before  the 
research  commences,  explaining  rights  and  protection  of  the  participants 
and  ensure  that  benefits  of  the  study  could  be  shared  with  the  companies 
regarding marketing strategy recommendations.  
 
5.4  Steps  taken  to  ensure  protection  of  the  participants‟  physical, 
social and psychological welfare 
 The steps followed include: 
1)  Self introduction – my name, brief background (Lecturer at BDU and PhD 
candidate at UNISA with no connection to government or other bodies) 
2)  Gave a brief description of the research topic 
3)  Described the target textile companies and reasons for that 
4)  Described the purpose(s) of the research 
5)    Gave  a  good  faith  of  ‗estimated  of  the  time  required  to  complete  the 
interview (about 80 minutes) 
6)  Promised anonymity and confidentiality 

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7)  Told the respondent that the participation was voluntary 
8)    Told  the  respondent  that  any  response  is  acceptable  for  any  of  the 
questions raised 
9)  Asked for permission to begin after explain all the above details