Management & Leadership at Coca cola company

10.0 Management Functions of Coca-Cola Company

There are four major functions of management of the Coca-Cola Company which are as follow:

1. 
   Planning
   
2. 
   Organizing
   
3. 
   Leading
   
4. 
   Controlling
   

10.1 Planning

The Coca-Cola Company consists of just a three layers of flat hierarchy. Due to this the top level management has the duty of setting the goals and objectives of the company. Planning is also done by the upper level managers.

10.1.1 Strategic Goals

In most of the companies the strategic goals are made for long term but Coca-Cola Company’s goals are set for only three years, they change their strategies after every three years. The goals are set by the Managing Directors of the company after getting the clearance from the headquarters. Every year in the annual meeting they have a review of their strategy to make sure they are moving with the changing environment in the market.

The following are the strategic goals of Coca-Cola Company:

“

• 
  To continue to be an organization providing the quality products to the valuable customers.
  
• 
  To select and retain the professional people for the organization.
  
• 
  To project an outstanding corporate image.
  
• 
  To satisfy the customer through extra ordinary service and an excellent service
  
• 
  A along with the complete tactical and operational support.” (The Coca-Cola Company, 2014).