Kenneth C. Laudon,Jane P. Laudon Management Information System 12th Edition pdf

Learning Track Modules:

The Booming Job Market in IT Security; The Sarbanes-

Oxley Act; Computer Forensics; General and Application Controls for Information

Systems; Management Challenges of Security and Control  325

Review 

Summary  326 • Key Terms  326 • Review Questions  327 • Discussion 

Questions  328 • Video Cases 328 • Collaboration and Teamwork: Evaluating

Security Software Tools  328

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Case Study:

Are We Ready for Cyberwarfare?  329

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Contents

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Part Three

Key System Applications for the Digital Age  333

Chapter 9

Achieving Operational Excellence and Customer Intimacy:

Enterprise Applications 334

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Opening Case:

Cannondale Learns to Manage a Global Supply Chain  335

9.1

Enterprise Systems  337

What Are Enterprise Systems?  337 • Enterprise Software  338 • Business

Value of Enterprise Systems  339

9.2

Supply Chain Management Systems  340

The Supply Chain  340 • Information and Supply Chain Management  342 •

Supply Chain Management Software  344

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Interactive Session: Organizations

Southwest Airlines Takes Off with Better

Supply Chain Management  345

Global Supply Chains and the Internet  346 • Business Value of Supply

Chain Management Systems  348

9.3

Customer Relationship Management Systems  349

What Is Customer Relationship Management?  349 • Customer Relationship

Management Software  351 • Operational and Analytical CRM  354 •

Business Value of Customer Relationship Management Systems  355

9.4

Enterprise Applications: New Opportunities and Challenges  355

Enterprise Application Challenges  355 • Next Generation Enterprise

Applications  356

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Interactive Session: Technology

Enterprise Applications Move to the Cloud  358

9.5

Hands-on MIS Projects  361

Management Decision Problems  361 • Improving Decision Making: Using

Database Software to Manage Customer Service Requests  361 • Achieving

Operational Excellence: Evaluating Supply Chain Management Services  362