Competitors Analysis
1. Mediterre & Co
Mediterre & Co (previously Papadopoulos Olive Oil) one of the Top Ten olive oil producing organizations in the world and the Best Society from Greece, with 36 awards in nine of the contests considered. EVOOWR’s list of the Top 100 EVOOs of the World for 2019 includes their Mythocia Early Harvest Olympia PGI Organic, Mythocia Omphacium Organic, and Mediterre Alea Organic, with the latter also ranked the Best Koroneiki Worldwide for 2019.
2. Kyklopas Early Harvest
Kyklopas Early Harvest, a Makri monovarietal, is the EVOOWR’s top ranked EVOO from Greece and 18th ranked EVOO in the world. According to an “ecstatic” Valia Kelidou, this “is the first time a Greek extra virgin olive oil has been in the top 20 worldwide, and we feel blessed that our hard work is being rewarded!” Kyklopas won 15 awards in 13 contests, placing it among the top ten societies from Greece and the Top 100 in the world.
3. Sakellaropoulos Organic Farming
Another family business, Sakellaropoulos Organic Farming, was ranked the 17th olive oil producing society in the world and the 2nd in Greece, with 23 awards from eight competitions. Their Agourelaio Organic EVOO is among the Top 100 EVOOs (that is, the top 2% of competing olive oils) and the six Best Koroneiki EVOOs in the world. Sakellaropoulos also enabled Greece to dominate the top ten in the list of Best Flavored Olive Oils worldwide, with four of their unique oils listed there, including Gemstone Flavored Aromatic Olive Oil at the very top of the list. As Nikos Sakellaropoulos points out, this is the second year that a Greek olive oil—and one of theirs—earned this prestigious position.
In order to be compatible in the foreign market, we need to investigate the information about competitors in order to do this we need to
1. Go through all statistical data in the last 5 years.
2. The prices, services and channels of potential competitors in that market.
3. Evaluate the advantages and disadvantages of that competitors.
The three brands mentioned account for the biggest proportion of olive oil sales. It is agreeable that, in order to have foothold in that market, we need to spend some period as a beginner and have to benefit less, at the beginning. However, after some period, we will be able to expand the network of our business, and then manage to occupy the foreign market with intelligent corporate power and marketing strategy
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