Introductory page

Choosing the most effective way to enter the market
Access to the Eastern European markets we have chosen, especially in the Greece markets, raises the question of how we can first market our products in order to participate in our own exports. First of all, the most convenient way to enter these markets is to be able to form a group of buyers on the basis of good advertising marketing, and then we can bring our products in accordance with their requirements. But there is another way to bring our products to the markets through Turkish companies. Statistics show that Turkish companies account for 40% of food and non-food imports to Europe, especially to Eastern Europe. This means that the Turkish brand is quite popular in Europe. But if we introduce the product through vehicles, it means losing most of the profit. That is why we aimed to export products through the first way above.
PEST analysis
Political sides:

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  Political stability in that country. There are some other risks namely, tax increases. When high taxes are demanded we need to fulfill them by increasing the cost of our product, which results in incompatibility in that market with other competitors in terms of costs.
  
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  The workforce factors and regulations of that market. It is acceptable that, and there are some public incentives for those who reduce unemployment rate in Uzbekistan, as well as, the cost of workforce in Uzbekistan is lower compared to that of which we are intending to settle. So, this factor may play a pivotal role when entering some kind of market and definitely should be taken into consideration in details.
  
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  Property guarantee in that country. When there is a risk of losing the business after much effort, it would be foolish to invest and focus on that country. Laws and regulations should be properly enforced in terms of guaranteeing and protecting external investments.
  

Economical sides:

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  Transportation charge should be taken into consideration, as well as, meanings of exports, whether it is by plane or train and etc. The transportation expenses are those which have a direct impact on the cost of product and the overall income. In order to benefit to the fullest, there are some major expenses namely cost of raw materials for production, transportation and several others demand to be worked on clearly.
  
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  There are also non-tariff barriers to trade. The system of trading and merchandise should be properly organized, eliminating any hardships effect on the cost of product. When transforming goods in country demands much effort it will result in increasing the overall cost of product.
  

Social sides:

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  The public awareness is increasing in terms of what they eat or employ. That is why, we need to fully investigate the national identity of that market such as religion, taste of people and the climate, hence considering these factors are the basic needs of company when entering the new market.
  
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  In order to catch the attention, we need to work on creating brand so it is clear that people, particularly well-off always focus on the brand and the features of product rather than its cost.
  

Technological sides:

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  E-commerce boomed especially after the pandemic, so people adopted to do shopping online. In order to fulfill the expectations of public we need to work on the SMM, that advancement in technology opened the doors for us.
  
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  Online meetings should be conducted as they, in today’s world, play an important role in making contracts between two or more companies. In a nutshell, technology has a lot advantages the only thing is to employ it in the right place and time.