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final project Nomozov Ogabek

c. Promotion
SALES PROMOTION: Offering Discount And Keeping Rates
There’s huge and undeniable value to promotional marketing and its increase of sales. In fact, promotional code users spend 37% more than other shoppers. Your customers now actually expect you to offer promotions and you could lose their business if you don’t provide the right promotional options.
Actually, there five types of promotion. They are percentage discounts, X pounds off, BOGO , Multi-buys, Conditional
Among them we use BOGO to promote our product.
Now for the trusty By One Get One Free or Buy One Get One Half Price. 66% of shoppers say that they prefer BOGO to other discount promotions and 93% have taken advantage of BOGO offers at least once. Psychology has a part to play in their success, as customers can feel like they’re getting one item for 100% off, instead of two items for 50%.
This method is convenient in every way to motivate customers and attract customer attention. Because everyone wants to buy two for the price of one product. This will naturally benefit both parties

International market selection
It depends on which market the product enters and the marketing of the company that produces the product that is a good buyer in that market. Because in the marketing of production to buy in which market the product is in demand and in which market is important. Our export-oriented company has chosen to enter Eastern European countries on the path we have chosen. Because the demand for natural oil in these countries is very high. our clean and inexpensive products are always well served in these markets. To do this, as mentioned above, it is necessary to systematize the export of oil and enter it with a clear targeted marketing. Of course, there is an environment in these markets as well. Greece also import oil products from other countries. In the next diagram, this situation is obvious.


Turkey

35%

Russian

17,5%

Turkmenistan

5,3%

Uzbekistan

12,8%

Azerbaijan

6,4%

Greece

2,3%

Another country

22,7%

We can see from this that the competition is much greater in this regard. But with our marketing system and business employees, we achieve great results in this regard.

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