International Marketing in Germany – From a cultural perspective



Download 1,7 Mb.
Pdf ko'rish
bet60/93
Sana27.06.2022
Hajmi1,7 Mb.
#710823
1   ...   56   57   58   59   60   61   62   63   ...   93
Bog'liq
gupea 2077 19362 1

4.1.6
 
Religion
Germany has a history of Christianity since a couple of hundred years AD. The church has 
through the history had a strong political power. In the 16
th
century, it came clear that the 
religion had two areas: the Roman-Catholic and Protestant.
202
Today, Germany has no state 
church and consists of Protestant 34%, Roman Catholic 34%, Muslim 3.7%, unaffiliated or 
other 28.3%.
203
The latter third contains many citizens from East-Germany that often don’t 
belong to a specific confession. Few Jewish people lived in Germany after the Second World 
War but now they increased in number again. Other religions such as Muslims have also 
increased.
204
There is a guarantee of freedom of religion and to be allowed to exercise the religion which is 
stated in the Basic Law.
205
The 16 states decide when their holidays should be, however, there are some general holidays: 
New Year’s Day, Good Friday, Easter Saturday, Easter Monday, First of May, Ascension 
Day, Whit Monday, Christmas Day and Boxing Day. As seen, most of them refer to 
Christianity. Stores are closed and no-one works on these days. To be mentioned is also that 
most stores including food stores are closed on Sundays.
206
4.1.7
 
Politics and Law
The German political system today has been built with regard to lessons learnt from history. 
As ground lies the constitution, which is formed be the Basic Law, founded by the 
Parliamentary Council. The Basic Law sets human dignity in first place and defines Germany 
198
Brannen, M.Y. & Salk, J., 
Partnering Across Borders,
(2000), p. 466 
199
Gesteland, R., 
Cross-Cultural Business Behaviour, 
(2005), p. 316 
200
Usunier, J-C., 
Marketing Across Cultures,
(2000)

p.105
 
201
Ibid, p. 397 
202
Nationalencyklopedin, http://www.ne.se.ezproxy.ub.gu.se/artikel/334099 
203
Central Intelligence Agency - The World Fact Book 
204
Hintereder, P. et al., 
Facts About Germany
, (2008), p. 148 
205
Ibid, p. 148 
206
Deutsch Schwedische Handelskammer, http://www.handelskammer.se/sv/ueberschweden/helgdagar-i-
tyskland/


52 
as a democracy, social constitutional and federal state. The people form political parties that 
act upon their will. Since the electoral system is designed to make it hard for one party to rule, 
coalition governments are common. The German parliament consists of the elected party 
representatives and the President and it is called the Bundestag. Germany’s political system 
shares many similarities with most European political systems.
Germany consists of a central Federal Government and 16 federal states that all have own 
independent governments but with limited authority. They divide the power with the Federal 
Government according to detailed laws set in the Basic Law. This means that Germany is 
based on a centralized as well as decentralized system. For example, since the Basic Law says 
living conditions in Germany should be comparable, economic and social policy is 
centralized. But many other areas are decentralized such as schooling, internal security, 
police, finance and organization of local self-government.
207
The federal parliament consists 
of two houses: Bundestag and Bundesrat where the states are represented.
208
The states are 
represented in the Bundesrat which is involved in the process of federal legislation. 
Germany is highly graded with regard to political and legal stability. This fact makes 
Germany attractive to foreign companies as well as invite to investments and entrepreneurial 
activity.
209
Germany is part of the European Union and thus part of the European Single Market. Within 
the European Union, many laws and rules are the same or are about to converge creating a 
homogenous field of action especially for companies from other European countries such as 
Sweden.
210
207
Hintereder, P. et al., 
Facts About Germany
, (2008), p. 50ff 
208
Swedish Trade Council, http://www.swedishtrade.se/landrapporter/?objectID=5644 
209
Hintereder, P. et al
., 
Facts About Germany
,
(2008), p. 50ff
210
Europeiska unionens portal, http://europa.eu/abc/history/index_sv.htm  


53 

Download 1,7 Mb.

Do'stlaringiz bilan baham:
1   ...   56   57   58   59   60   61   62   63   ...   93




Ma'lumotlar bazasi mualliflik huquqi bilan himoyalangan ©hozir.org 2024
ma'muriyatiga murojaat qiling

kiriting | ro'yxatdan o'tish
    Bosh sahifa
юртда тантана
Боғда битган
Бугун юртда
Эшитганлар жилманглар
Эшитмадим деманглар
битган бодомлар
Yangiariq tumani
qitish marakazi
Raqamli texnologiyalar
ilishida muhokamadan
tasdiqqa tavsiya
tavsiya etilgan
iqtisodiyot kafedrasi
steiermarkischen landesregierung
asarlaringizni yuboring
o'zingizning asarlaringizni
Iltimos faqat
faqat o'zingizning
steierm rkischen
landesregierung fachabteilung
rkischen landesregierung
hamshira loyihasi
loyihasi mavsum
faolyatining oqibatlari
asosiy adabiyotlar
fakulteti ahborot
ahborot havfsizligi
havfsizligi kafedrasi
fanidan bo’yicha
fakulteti iqtisodiyot
boshqaruv fakulteti
chiqarishda boshqaruv
ishlab chiqarishda
iqtisodiyot fakultet
multiservis tarmoqlari
fanidan asosiy
Uzbek fanidan
mavzulari potok
asosidagi multiservis
'aliyyil a'ziym
billahil 'aliyyil
illaa billahil
quvvata illaa
falah' deganida
Kompyuter savodxonligi
bo’yicha mustaqil
'alal falah'
Hayya 'alal
'alas soloh
Hayya 'alas
mavsum boyicha


yuklab olish