Innovations in Foreign Direct Investment Attraction

1. Adaptive content based on IP address: The content on the website automatically 

adjusts based on the country IP address that one accesses the website from. The ex-

ample below shows the home page of the website when accessing the site from Tur-

key. The fourth bullet for “Why Invest in Holland” has content automatically adapt-

ed to a Turkish potential investor by listing the major Turkish companies that have 

invested. The website clearly says it is “optimized for Turkey”, so that the user can 

change the country if necessary. 

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