Innovations in Foreign Direct Investment Attraction

3.2 

INNOVATIVE IPA CASE STUDIES 

3.2.1 

Netherlands Foreign Investment Agency - Website

Importance of the website

A location’s website is ranked by investors as the most important marketing tech-

nique to attract inward investment. According to Development Counsellors Interna-

tional, nearly two thirds (66%) of executives and location advisors are likely to visit 

an economic development organization’s website during their next site search - an 

increase of 18% since 2011. IPAs from LAC should ensure their website is effective in 

marketing and providing information on their location to generate FDI inquiries and 

leads. Improving the inward investment website is a cost-effective activity that IPAs 

can undertake to increase their performance in attracting FDI.