Innovations in Foreign Direct Investment Attraction

3. Propositions for key activities as well as sectors: NFIA recognizes that FDI deci-

sion-making is driven as much by the type of operation or activity of the investment 

project as by the industry sector. NFIA is one of the first IPAs to develop very effec-

tively its online investment propositions around key activities or “business opera-

tions” using the terminology used in the NFIA website as well key industry sectors. 

The web-interface is very user friendly and intuitive for investors to select an opera-

tion type or a sector and are then presented with a high impact tag line to raise their 

interest. In the example below for the agrifood sector, the tagline is “The Netherlands 

is the #2 agrifood exporter in the world”, which should get the investors’ attention.

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