Innovations in Foreign Direct Investment Attraction

7. Sharing the latest news: Keeping visitors updated on regional developments by 

posting announcements, events and accolades; posting at least one update per month 

(if not several) and making sure external news (i.e. company relocations and expan-

sions) outweigh internal news;

8. Considering user experience: The “1-2 clicks” should be a pattern. As an exercise, 

a peer who is unfamiliar with the site should do a test to see if he or she can find ev-

erything a site selector might need within 1-2 clicks of the homepage. If not, the site 

10  

http://aboutdci.com/2015/08/10-best-practices-for-economic-development-websites/.

---

20

could be causing visitors unnecessary frustration and a navigation makeover may be 

something to consider. Another absolute must for a successful inward investment 

website is responsiveness across mobile devices. The “1-2 clicks” exercise should 

work from a smartphone;