Innovations in Foreign Direct Investment Attraction

9. Keeping design modern and fresh: While this best practice may be considered 

somewhat subjective, there are a few good rules of thumb for making sure the site 

is looking its best. For one, using large, crisp images is a great way to dress up any 

site. Increasingly, “retina-quality” images—roughly 300 or more pixels per inch—are 

becoming the web industry standard. High-quality images, balanced with an appro-

priate amount of “white space,” bold colors and text is a great recipe for modern, 

fresh web design;