Innovations in Foreign Direct Investment Attraction

• Results: 

 » Number of FDI inquiries generated from intermediaries

 » Number of active cases generated from intermediaries

 » Number of announced FDI projects generated from intermediaries

 » Number of (free) articles or news on the location published by intermediaries 

The resources and budget required to develop and implement a Multiplier Strategy 

depend on the scope of the program. At a minimum, a budget of around US$10,000 

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to acquire databases and intelligence on intermediaries is recommended, in addition 

to appointing a full-time intermediaries’ manager. Part of the engagement with inter-

mediaries can be conducted by existing marketing and business development teams 

with a proportion of their time allocated to the Multiplier Strategy an ensuring they 

visit key intermediaries when they travel overseas.

Over time, having a dedicated marketing officer and business development officer for 

intermediaries is recommended as results from the program start to be achieved. The 

importance of a Multiplier Strategy and resources needed will vary across IPAs in 

LAC, depending on how important intermediaries are for advising and influencing 

FDI in their location and on the size of the country or region the IPA covers. For LAC 

IPAs, it is recommended that around 5-20% of the IPA sales and marketing budget 

and resources be allocated to the multiplier strategy.