Innovations in Foreign Direct Investment Attraction

1. Keeping demographic data up-to-date: Site selectors, executives and other deci-

sion makers want to know if the location has the workforce needed to support their 

business. That’s why it’s important to include the most recent data sourced from a 

third party. For best results, it should be easily accessible (1-2 clicks) from the home-

page; 

2. Highlighting key industries: Location advisors want to know what the host region 

does best. The website should promote top industry sectors with a dedicated page for 

each; clearly identify the sector strategic advantages and list or provide success sto-

ries for the top employers in the region to demonstrate a robust industry network;