Innovations in Foreign Direct Investment Attraction

2. Focus on lead generation: The website is very user-friendly in being able to quick-

ly identify relevant contacts in NFIA and how to get in touch with them via e-mail, 

telephone and social media. The use of photos also makes the website more human 

and engaging – increasing the likelihood the investor will contact NFIA. There is 

also a very clear call to action, with a large “Request a Meeting” button to encourage 

the investor to engage with NFIA. NFIA also uses advanced website technology to 

capture intelligence on users of its website to support lead generation