Shakl, rang va sifat
to v a rn i x a rid q ilish t o ’g 'r is i d a q a ro r q a b u l qi-
lis h g a t a ’s ir k o ‘rs a tish i m u m k in b o ‘lg a n o m illa r h is o b la n a d i. T o v a r
t o ‘g ‘ris id a g i b irin c h i ta a s s u ro t u n in g ta sh q i k o ‘rin is h i b ila n b o g ‘liq
b o ‘lib, u n in g sifati v a fu n k s io n a l x u s u s iy a tla ri b a h o la n is h id a n ilg ari
y u z a g a k e la d i. T a sh q i k o ‘rin is h to v a rn i so tib o lis h g a u n d o v c h i m o -
tiv , m u a y y a n b ir to v a m in g p o te n s ia l x a rid o rla ri d o ira sin i
s h a k lla n ti-
ru v c h i k u c h v a z ifa s in i b a ja ra d i. B u e s a is te ’m o l to v a rla rid a n ta sh q a -
ri ish la b c h iq a ris h -te x n ik a to v a rla ri u c h u n h a m x o sd ir.
Tovar dizayni
sh u n d a y v o s ita k i, un in g y o rd a m id a p o te n s ia l x a ri-
d o rla rg a t a ’sir k o ‘rs a tish , u la rn i to v arn i so tib o lis h g a u n d a s h v a
h a ra k a tla rin i te z la s h tiris h m u m k in .
S h u
b ila n b irg a , to v a rn i s o tish d a u n in g s ifa ti h a m k a tta ro l o ‘y n a y -
di. T o v a r n in g sifa ti - b u u n in g m a z k u r to v a rg a x o s b o ‘lg a n (m a-
salan , x iz m a t q ilis h m u d d a ti, is te ’m o l q ilin ish , s a q la n is h v a h o k a z o )
x u s u s iy a tla ri y ig ‘in d isid ir.
T o v a r ta y y o rla n g a n m a te ria l tu ri v a ra n g i h a m u y o k i b u to v a r
n in g o ‘z ig a x o s x u s u s iy a tla ri, u la rn in g b ir-b irid a n fa rq q ilu v c h i v a ri-
a n tla ri v a im k o n iy a tla rin i a n iq la s h g a x iz m a t q iladi.
T o v a r s h a k li to v a rn i ta n ib o lis h g a v a x a r id o r d a u t o ‘g ‘ris id a
m a ’lu m b i r t a s a w u r u y g ‘o tis h g a k o 'm a k la s h a d i.
T e x n ik to v a rla rn in g sh a k lin i is h la b c h iq is h im k o n iy a tla ri i s t e ’m o l
to v a rla ri s h a k lin i ish la b c h iq is h g a q a ra g a n d a a n c h a g in a c h e k la n g a n -
dir.
T o v a r n in g
in d iv id u a llig in i, u n in g b o s h q a to v a rla r o ra s id a a jra lib
tu ris h i, o ‘z ig a x o s v a ta k ro rla n m a s lig in i ta ’m in la s h u c h u n to v a rg a
n o m b e rila d i. T o v a m in g n o m i is h la b c h iq a ru v c h i v a is te 'm o lc h i
o ‘rta s id a g i o 'z a r o m u n o s a b a tla r v a k o m m u n ik a ts iy a la m i o s o n la s h ti-
ra d i. K o ‘p in c h a , a y n iq sa , to v a r n o m i o so n a y tila d ig a n , te z e s d a q o -
la d ig a n , ijo b iy h is la m i u y g ‘o ta d ig a n v a o ‘z ig a ja l b q ila d ig a n b o ‘lsa,
u b o z o r d a y a n g i to v a rn in g m u v a ffa q iy a tg a e rish is h i g a ro v i b o 'la d i.
T o v a r u c h u n y a n g i n o m iz la b to p ish v a ta y y o rla s h
jid d iy m u a m -
m o , c h u n k i to v a r n o m i fa q a t u n i b o s h q a to v a r la r d a n a jra tis h u c h u n g i-
n a q o ‘lla n ilm a y d i. T o v a r n o m i to v a m in g tu rin i ta v sifla sh i, x a rid o r d a
46
u n g a n is b a ta n ijo b iy h i s - t u y g ‘u la r u y g ‘o tis h i, re k la m a t a ’s irig a e g a
b o i i s h i v a o ‘z ig a x o s b o ‘l i s h i lo z im .
T o v a r u c h u n y a n g i n o m t o p i s h d a q u y id a g i ta m o y illa rg a a m a l q i-
lish z a ru r:
- iz la n is h n in g ijo d iy u s u l l a r i d a n f o y d a la n is h ;
- b iro n - b ir m a ’lu m n o m rri y a n g i n o m g a n is b a ta n h u q u q iy e ’ti-
r o z la r q o lm a g u n c h a tr a n s f o r m a t s i y a q ilis h ( o ‘z g a rtiris h );
- y a n g i n o m n i r a q o b a tc h i to v a r n o m in in g a k s i
s ifa tid a s h a k lla n -
tiris h ;
- b iro n - b ir m a s h h u r n o m d a n u n i y a n g i to v a r n o m ig a q o 's h i b
q o ‘y is h u c h u n fo y d a la n ish ..
H a r b ir m u a y y a n h o ld a, a y n iq s a , i s te ’m o l to v a rla ri n o m in i ta n -
la s h d a q u y id a g i sa v o lla rg a j a v o b to p is h lo z im : T o v a r n o m i n im a n i
ifo d a la s h i lo z im ? Q a y s i n o m la r n i ta n lo v g a q o ‘y is h m u m k in ? U la r-
d a n q a y s i b iri y a x s h i? R a q o b a tc h il a m i n g x u d d i s h u n d a y o ‘x s h a s h
to v a rin in g n o m i q a n d a y ? T o v a r in g i z n o m i ra q o b o tc h i to v a r n o m i-
d a n n im a s i b ila n fa rq q ila d i? Y a n g i n o m n i i s t e ’m o lc h i fa q a t b itta to
v a r u c h u n q o ‘lla y d im i y o k i b a r c h a to v a r la r a s s o rtim e n tig a
b irik tirib
q c ‘y a d im i? T o v a r n i o l d i n d a n a tte s ta ts iy a q ilis h k e r a k m i?
T o v a r n in g n o m i u n in g b o z o r d a g i « y u z i» n i s h a k lla n tiris h , to v a r-
n in g b o z o r a trib u tik a s i u c h u n a s o s b o ^ lib x iz m a t q ila d i. M a ’lu m b ir
n c m d a g i to v a rn i d o im iy r a v i s h d a i s te ’m o l q ilis h j a r a y o n id a x a r id o r
b c z o r d a m a v ju d b o ‘lg a n k o c p s o n li to v a r la r ic h id a u n i o s o n lik b ila n
ta n ib o la d i. B u n d a y t o v a r d a n m u n ta z a m fo y d a la n is h x a r id o r o n g id a
ijo b iy h is - tu y g ‘u la m i u y g 'o t i s h g a x iz m a t q ila d i. B u re a k s iy a to v a r
is h la b c h iq a r u v c h ig a o rtg a q a y tu v c h i a lo q a o rq a li y e tk a z ila d i. T o
v a r n o m in i k o rx o n a g a b i r i k tir ib q o ‘y is h v a u n in g
b o s h q a firm a la r
to m o n id a n fo y d a la n is h id a n h im o y a q ilis h m a q s a d id a k o rx o n a ra h -
b a riy a ti b u n o m n i h u q u q iy r o 'y x a t d a n o ‘tk a z is h i z a ru r. S h u ta riq a
to v a r n o m i m a r k ir o v k a q i l i n a d i v a to v a r m a rk a s i v a z if a s in i b a ja ra d i.
Do'stlaringiz bilan baham: 
