Telegram case Study business models innovation 2019 fall tor Vergata University of Rome Master of Business Administration flaminia checchi; lidia fernández; michela perrino; ines sánchez; youxia zhou what is Telegram?

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Service/ market matrix	Citizens	Crypto currency Users	Criminals	It developers	companies
groups
Secret chat
«regular» chat
Channels - bot
Cloud storage
ton

Service/Market Matrix
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01
Bargaining power of buyers
02
03
04
Bargaining power of suppliers
05
Barriers to entry
HIGH
HIGH
MEDIUM
HIGH
LOW/HIGH
They decide if use it or not.
It depends on services.
At the beginning it’s low because you have to create a new App but then it’s high because it’s difficult to remain inside of the market.
Five Forces Telegram
Threat substitutes
Competitive rivalry
There are other established companies that offers the same services and same ways to communicate.
WhatsApp, Messenger, Viber, We chat, QQ Mobile, Discord.
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INVESTMENTS
BLOCKCHAIN “TON”
HUMAN RESOURCES
NEW SERVICES
PARTNERSHIP
VALUE DELIVERY
24 HRS
PRIVACY
EXTRA VALUE
CUSTOMIZE
REVENUES/VALUE
UNIVERSITY FEE
USERS
IMAGE
GRAM
TARGET MKT
FAMILIES
STUDENTS
PROFESSORS
MARKETING
EVENTS
POSTERS
FREE PERIOD
CUSTOMER NEEDS
PAYMENT
TUTORING
CLOUDING
E-LECTURE
PROCUMENT SHARING
INSTANT COMMUNICATION
ADVICES
CHAT
BOT
M
MP
E-CAMPUS
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Service/ market matrix	Citizens	Crypto currency Users	Criminals	It developers	companies	SCHOOLS AND UNIVERSITIES
groups
Secret chat
«regular» chat
Channels - bot
Cloud storage
ton
E-CAMPUS

Service/Market Matrix (E-campus)
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01
Bargaining power of buyers
02
03
04
Bargaining power of suppliers
05
Barriers to entry
HIGH
LOW
MEDIUM
HIGH
LOW/HIGH
They decide if use it or not.
It depends on services.
At the beginning it’s low because you are providing a new service but once stablished it’s high because it’s difficult to remain inside of the market.
Five Forces Telegram (E-campus)
Threat substitutes
Competitive rivalry
There are not other established instant messaging companies that offer this same service or the same way to communicate
Virtual classroom of schools/universities, Mail, WhatsApp, Messenger, Viber, We chat, QQ Mobile, Discord.
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KEY PARTNERS
KEY ACTIVITIES
KEY RESOURCES
VALUE PROPOSITIONS
CUSTOMER RELATIONSHIPS
CHANNELS
CUSTOMER SEGMENTS
COST STRUCTURE
REVENUE STREAMS
FOUNDERS
HARDWARE PROVIDERS
THIRD PARTY
INTEGRATERS
UNIVERSITIES
SCHOOLS
UPDATES
COMMUNICATION
DOCUMENT SHARING
E-LECTURES
IT DEVELOPER
DESIGNERS
INFRASTRUCTURE
SERVERS TO SUPPORT PLATFORM
APK DEVELOPER
IT KNOWLEDGE
FREE AND SECURE
COMMUNICATION
PRIVATE COMMUNICATION
FAST MESSAGING
CONNECT PEOPLE WORLDWIDE
CLOUD STORAGE
CONSTANT INFORMATION
COMMUNITIES
APP
WEBSITE
BOTs
CLOUD
E-CAMPUS
CITIZENS
BLOCKCHAIN USERS
COMPANIES
STUDENTS
TEACHERS
PROFESSORS
FAMILIES
INFRASTRUCTURE AND SERVICE MANTAINANCE
MANAGEMENT
SECURITY
DEVELOPERS
STUDENTS CARD
DONATIONS
TON
FREE FOR USERS
UNIVERSITY FEE
MARKETING COSTS TO UNIVERSITY
Telegram Business Model Canvas
(E-CAMPUS)
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Financial
Customer & Partners
Internal & Partners
Learning & Growth
Infrastructure and
Service Maintenance
Service to support the platform
Testing the new App
Funding Opportunities
Universities & Schools
Students
Professors
Families
IT developers
Designers
Technical Development
Employ new Resources
Strategy Map – E-CAMPUS
Materials and storage for
New product
Marketing and Technical
Do the testing in target school
New code for
the product
New look for
new market
New platform supporter
Develop channels
European University Association
Research and innovation project
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E-Campus: Launch
Pre-Launch
Launch
Post-Launch

• University Training
• Social Media Plan
• Surveys
• Community Involvement
• Brand assets for launch (advertising on Bot, video)

• Demos
• Launch Events in Universities: workshops and conferences

• Performance Evaluation
• Interviews and Feedbacks
• Success Stories
• Continuous involvement

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THANK YOU
FOR YOUR ATTENTION