Telegram case Study business models innovation 2019 fall tor Vergata University of Rome Master of Business Administration flaminia checchi; lidia fernández; michela perrino; ines sánchez; youxia zhou what is Telegram?

TELEGRAM
Case Study
BUSINESS MODELS INNOVATION 2019 FALL
Tor Vergata University of Rome
Master of Business Administration
FLAMINIA CHECCHI; LIDIA FERNÁNDEZ; MICHELA PERRINO; INES SÁNCHEZ; YOUXIA ZHOU
What is Telegram?
Telegram is a cloud-based mobile and desktop messaging app with a focus on security and speed, that allows users to send multimedia messages and make voice and video calls. Telegram is launched in 2013 by the brothers Nikolai and Pavel Durov in Russia.
Secret chat
Telegram will not be sold
Self-destruct messages
Open API and protocol free for everyone
Cloud storage
Bots and channels
2
“Since the day we launched in August 2013, we haven’t disclosed a single byte of our users’ private data to third parties.
Telegram is an idea; it is the idea that everyone on this planet has a right to be free.”
“From Russia With Crypto: A Political History of Telegram” - Nathalie Maréchal, University of Southern California
3
2013
2014
2015
2016
2017
2018
2019
Launch of Telegram Messenger and the Telegram API
Send documents and files
Voice Messages, Delete Messages for both sides in Secret Chats, Language Settings on Android
Multiple photo upload and more
Launch of Bot API and Platform;
Supergroups（for 1,000 members)
Introducing Inline Bots;
GIF Revolution;
Supergroups (for 5000 members)
Launch of the Payments Platform;
Start of the development of TON.
Launch of Telegram External Secure ID;
Launch of the Minimal Viable Test Network of TON;
Testing and security audits of TON;
Deployment of the stable version of TON;
Launch of Telegram Wallet.
Creation of TON-based economy in Telegram;
Launch of TON Services, TON Storage, and TON Proxy