Telegram case Study business models innovation 2019 fall tor Vergata University of Rome Master of Business Administration flaminia checchi; lidia fernández; michela perrino; ines sánchez; youxia zhou what is Telegram?

Telegram Roadmap
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Competitors
QQ Mobile
QQ is an instant messaging (IM) platform for PC and mobile and has become the one of the favorite social platforms for young Chinese users with its diversified functions and services.
Facebook Messenger
Commonly known as Messenger, it is a ​messaging app and platform. Facebook has released new apps on a variety of different operating systems and separated the messaging functionality from the main Facebook app.
WhatsApp
A company developing freeware and cross-platform instant messaging service for smartphones.
WeChat
Is a Chinese multi-purpose messaging, social media and mobile payment app developed by Tencent. WeChat has been described as China‘s “app for everything” and a “super app” because of its wide range of functions. it's largest standalone mobile apps with over 1 billion monthly active users.
Discord
All-in-one voice and text chat for gamers that's free, secure, and works on both your desktop and phone.
Viber
Viber is a calling and messaging app that connects people with a free and secure connection
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@Statista2019
Telegram in Numbers
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What value does the customer perceive in the market? Private and speed communication
What needs are met? Fast and reliable messaging and calls
What are the advantages? Security – Channels – Cross-platform availability
What other needs could be met? Connect people worldwide
What would make the customer real happy? To know all they can get and how to do it
Value Proposition
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SWOT Analysis
W
S
T
O

• Completely free
• High privacy
• Multi devices
• Higly reliable
• New customers (students, teachers)

• Internet penetration in developing countries: 
• Smartphone users: 
• New technology
• No agreement with universities

• High competition
• Possible ban from governments

• No video calls
• Use from criminals (and terrorists)