What does the logo tell you?
Where can you buy this product?
Where is this product advertised?
Activity 2 Work in pairs. Identify your two favourite advertisements. (you do not have to like
the product). Answer the questions. 9 min
Objectives: to develop speaking skills; to explore advertisements
STEP 1: Ask the pupils to choose two advertisements they like.
STEP 2: Ask the pupils to describe these advertisements. (Point out that they can describe colours,
shapes, forms, sounds, logos, etc.)
STEP 3: Ask the pupils to say what feelings they experience on seeing or hearing these adverts.
Activity 3a Work in pairs. Look and answer the questions. 8 min
Objectives: to predict the content of the listening text; to activate background knowledge and
generate interest
STEP 1: Ask the pupils to look at the pictures and say what they see there.
STEP 2: Ask the pupils to answer the questions. Say they will check their ideas in the next activity
Activity 3b Listen and check your ideas. 5 min
Objective: to develop listening skills
STEP 1: The pupils listen to the DVD and check their ideas.
STEP 2: Ask how close their ideas were.
IV. Post-activity
Activity 3c Listen one more time and complete the sentences. 8 min
Objective: to develop listening for detailed information
STEP 1: Explain to the pupils that they must listen to the DVD one more time and fill the gaps while
listening.
STEP 2: If time permits, you can ask some comprehension questions:
Who was the author of the receipt?
Was this product popular from the very beginning?
How is Coca-Cola advertised nowadays?
Answer key: 1) America; 2) 100; 3) famous; 4) 1887; 5) 1892; 6) bottles; 7)
newspapers; 8) old man; 9) Internet; 10) song
V. Homework2 min
Explain to the pupils that they must describe the advertisement they like. Point out that they had
better have a copy, screenshot or record of the advert. Explain that they should describe the
advertisement picture and the feelings it arouses.
VI. Evaluation Giving marks
Deputy director on educational affairs___________
Signature _________
Grades
English Teacher:
Dates
Mirolimova M
Lesson 1 Let’s go shopping! Consolidation
The aim of the lesson:
Educational: - to learn new words related to the topic
Developing: -o enable pupils to talk about advertisements, products and their logos; - to improve
listening skills aimed at getting detailed information
Socio-cultural: -to raise awareness of advertising and famous brands
Competence: SC4, FLCC and PC
Learning outcomes: By the end of the lesson, pupils will be able to: talk
about different products
and the way how they are advertised.
Type of the lesson: non-standard, mixed
Method of the lesson: group work, pair work
Equipment: Textbook; the DVD of the book
TECHNOLOGICAL MAP OF THE LESSON:
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