Giorgi baRaTuria

sirTuleebi politikur brendingSi Semdegia:

1. 
   yvela politikuri partiis SegniT minimum 2 politikuri brendi arsebobs: a) Tavad partia rogorc brendi da b) politikuri moRvawe rogorc brendi. saqarTvelos politikuri partiebis magaliTze SesaZloa erT partiaSi minimum 7-dan 10-de politikuri brendi an brendingis statusze pretenziis mqone subieqti gvyavdes. Aamgvari subieqtebi Zalac aris partiisaTvis magram amave dros es Zala garkveul periodSi uZlurebad iqceva, Tu liderebi sakuTari ambiciiT gaRvivebulni da gaxelebulni, politikur partiebs toveben da axal politikur moZraobebs daafuZneben.
   
2. 
   aseve mniSvnelovania politikuri brendingisaTvis dapirebebis Sesruleba rac yvelaze mZime valia politikuri partiisaTvis. Sesabamisad dapirebebs gaqceuli politikuri Zala politikur brendad ver Camoyalibdeda.
   
3. 
   politikuri partia da Sesabamisad misi brendi unda Seiqmnas da ganviTardes evoluciurad da ara revoluciurad.
   
4. 
   politikurma partiam unda iqionios didi ndoba, diferencireba sxva partiebisagan da aseve didi rezonansi misi yoveli qmedebisa.
   
5. 
   politikur partias unda hqondes serozuli wona parlamentSi da Sesabamisad CarTuli iyos kanonSemoqmedebiT saqmianobaSi, gamouSvas biuletenebi, gazeTi, wignebi partiis politikis popularizaciisaTvis, iyos advilad gasagebi da xelmisawvdomi yvela msurveliosaTvis;
   
6. 
   partiis xedva mis brendad CamoyalibebaSi seriozul rols TamaSobs. Tu partia “politikuri qaris” mimarTulebiT trialdeba maSin igi yovelgvar seriozulobas dakargavs.
   
7. 
   politikuri partiisTvis mniSvnelovania misi lideris, saubris qcevis stili da logika. Aaseve mniSvnelovania rom lideri da partia yovelTvis apelirebas axdendnen maJoritarul jgufebze, rac maT marTvis saSualebas mianiWebs.
   
8. 
   politikuri partia unda ecados iyos gamWvirvale, rac imas niSnavs rom xSirad daiswros dainteresebuli arapartiuli adamianebi TavianT Sekrebebze;
   
9. 
   politikuri brendi unda iyos iniciativiani. Mmisi iniciativebis obieqti unda iyos mravalmxrivi, dawyevuli samrTaliTa, socialuri dacviT, janmrTelobiT da ekonomikuri ganviTarebiT, damTavrebuli xelovnebiT da adamianebis bednierebiT.
   

ganvixiloT politkuri brendebis brZola aSS-Si. SeiZleba Tamamad iTqvas, rom barak obamasa da makkeinis paeqtroba maTi brendebis brZola iyo.
politikurma liderebma yvelaferi gaakeTes imisaTvis raTa maTi brendebi kudev ufro metad daxvewili da diferencirebuli warmodgeniliyo amomrCevelTa winaSe. mTavari politikuri brendebi Tavidanve diferencirebuli sloganebiT warsdgen TavianTi auditoriebis winaSe.
slogani aris mowodeba, romelic gamoxatavs an sasurvelia rom gamoxatavdes garkveuli niSniT gareTianebul adamianTa mizans. sloganebs didi Zala aqvT, magaliTisaTvis - bolSevikebis cnobili slogani – “mTeli Zalaufleba sabWoebs”, iyo didi damangreveli Zalis, radganac adamianebs did distanciaze aRZravda da aZlevda maT faqtiur, arakanonier, tribunalur Zalauflebas. A

1. 
   hilari klintonis mowodeba (slogani) gaxldaT – “Zala da gamocdileba realuri cvlilebis gansaxorcieleblad”. marTlac qveyanas didi cvlileba sWirdeboda jorj buSis mmarTvelobis Semdeg da amitomac sityva “cvlileba”, bevrs sasiamovnod Caesma;
   
2. 
   makkeinis mowodeba – “strait talk express”, anu pirdapiri, uSualo saubari, jariskacul mowodebas waagavda. Aamgvarad esubrebian omgamovlili veteranebi axalgazrda jariskacebs, an oficrebi TavianT xelqveiTebs.
   
3. 
   Oobamam – hilari klintonisagan diferencirebis da aseve misi piradi Sarmis kidev ufro kargad gamoyenebis mizniT politikur bazarze sul axali mowodeba Semoitana – “cvlileba romelic Cven SeiZleba gvwamdes”, sainteresod JRerda, obama iyenebda ra sityvas “cvlileba”, amave dros sakuTar sufTa, gausvrel warsuls wamoswevda win. marTlac visi SeiZleba gvjerodes? ra Tqma unda gausvreli da axali kacis. Oobamam aseve kidev erTi mowodeba gamoiyena sapreazidento arCevnebis dros – “Yes We Cann”, diax Cven SegviZlia.