The Communication Process
Figure 12.1 illustrates how communication generally takes place between people. The
process of communication begins when one person (the sender) wants to transmit a
fact, idea, opinion, or other information to someone else (the receiver). This fact, idea,
or opinion has meaning to the sender, whether it is simple and concrete or complex and
abstract.
The next step is to encode the meaning into a form appropriate to the situation. The
encoding might take the form of words, facial expressions, gestures, or even artistic
expressions and physical actions. After the message has been encoded, it is transmitted
through the appropriate channel or medium. The channel by which this encoded
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