For this unit Refers to Student’s Book pages Writing headlines

There may be several interactions for some departments. The suggested answer 
below is just the beginning of such a diagram; your students should be able to 
expand it and provide many more links.
FINANCE
DESIGN
PRODUCTION
EDITORIAL
LOGISTICS 
AND 
DISTRIBUTION
ADVERTISING
HUMAN 
RESOURCES
PUBLIC 
RELATIONS
SALES
Quality 
control
Brand image
Pricing 
strategy
Staff 
training/ 
attitudes
Brand 
management
Target 
markets 
Analysis 
MARKETING
Customer 
service
Availability 
of product
  1  a 
Students discuss the questions in pairs and then feed back to the class.
    b 
Discuss the questions as a class. Draw students’ attention to the interchangeability 
of the words 
chart
 and 
graph
. Ask students if there is a third type of graph (a 
line 
graph
). Do the graphs show good or bad results for 
Sparkle
?
 Answers
Graph 1: bar chart
Graphs 2 and 3: pie charts
l 
Analysing market trends and taking action
l 
Setting up a marketing communication strategy
l 
Organising the relaunch of a product
l 
Evaluating the success of a relaunch