For this unit Refers to Student’s Book pages Writing headlines

creative department
, including copywriters (who write the words for adverts) and 
art directors (who are responsible for the visual aspects of the adverts), that often 
works with outside agencies or production studios to produce the adverts.
The 
account services department
 manages the relationship with clients, especially to 
determine the goals and strategies of the advertising campaign. 
The 
creative services department
 deals with the practical side of creating adverts, 
such as arranging printing or dealing with broadcasters.
Other departments include the