For this unit Refers to Student’s Book pages Writing headlines

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Cambridge English for the Media   Cambridge University Press 2009     
www.cambridge.org/elt/englishforthemedia
UNIT 7 Advertising Teacher’s Notes

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Go to page 110 for essential background information on the topic and 
useful web links.
Don’t forget to explore the 
Extra activities 
for this unit
  
Refers to Student’s Book pages
Analysing market trends and taking action
     
Before you begin … 
Build a word web on the board using these and the students’ own ideas (starting in 
the middle and working outwards). List the departments in a media company (such 
as a magazine publisher) and write these around the outside of the board. Ask 
how the marketing department interacts with each of these other departments.