For this unit Refers to Student’s Book pages Writing headlines

Extension activity: Unit 7 extra activity
Students work in pairs to complete the crossword. Point out that the numbers in 
brackets refer to the number of letters in each word of the answer. The first pair to 
finish is the winner. Note that most of the answers have come up in the unit, but 
there are some which will test students’ knowledge of advertising vocabulary. If 
you think students will struggle, the winning team can be the first pair to answer a 
specified number of clues.
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PhotocoPiable
Cambridge English for the Media   Cambridge University Press 2009     
www.cambridge.org/elt/englishforthemedia
UNIT 1 Newspapers Teacher’s Notes
UNIT 7 Advertising Teacher’s Notes

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Background information and useful web links
Advertising agencies
 range from very small one- or two-person companies through to 
multinational groups. Within an agency, there are typically teams for each of the main 
functions:
A