Students discuss the question in pairs and then feed back to the class.
f
Students listen and tick the points discussed.
8.2
pages 98 and 99
Answers
Implementing a new communication strategy
Online magazines
Extension activity: improving sales
Students discuss in pairs what general suggestions are made to deal with the
problem with
Sparkle
’s sales and listen again to check. When you go through
the answers with the class, write up students’ answers on the board, as this will
help in Exercise 3a (which will also provide an opportunity to check students’
understanding of the marketing vocabulary).
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