Employments management and marketing Plan: start-up marketing management Marketing employees

Where do marketing managers work?

Marketing managers can work in a vast variety of companies that have products or services to sell. Because the scope of a marketing manager’s role is so broad, there’s a need for a marketing manager in almost every company in the world that is large enough to sustain the position. Typical employers of marketing managers can include hotels, retailers, professional service firms such as solicitors and accountants and charities. There is also significant demand for talented marketing managers to work with a marketing agency, where they’d act as the marketing resource for several businesses at once.
“We work across the full spectrum of industries and work with marketing managers in food brands, events companies, b2b software, and even an international trampoline park,” says Stewart, digital marketing manager at eJigsaw. “As long as the company is big enough, there’s always going to be a need for a marketing strategy and online presence, and that’s where a marketing manager steps in.”
Vella-Bone, digital marketing manager for InSinkErator, explains that “you find marketing managers a lot more in smaller to medium-sized companies. In larger businesses that have huge marketing budgets, marketing people typically have a granular role, because companies of this size need more people with specialist skills. So you’d get someone that looks after social media, someone else that looks after the website, someone else that looks after data… the list goes on. In these businesses, there’s less of a need for an all-round marketing manager with generic skills.”

Marketing manager jobs

With the rise of digital media and the shift towards attracting online audiences to buy from digital sources such as websites, apps and social media channels, marketing manager jobs are changing.
There are now much fewer roles that focus on offline channels, such as print marketing and media, and many more roles that specialise in online and digital marketing. However, there are still many arguments to say that print marketing remains highly relevant and can, in fact, help customers to disconnect and engage more with a brand on a more personal level. Suffice to say, there are still plenty of opportunities available for those with more traditional offline and print marketing skills.
Marketing managers operate in many sectors and across many domains. And depending on the area in which they specialise, they can be known by job titles such as:

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  Digital marketing manager.
  
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  Performance marketing manager.
  
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  Product marketing manager.
  
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  Content marketing manager.
  
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  Sales and marketing manager.
  
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  Channel marketing manager.
  

If you’re considering this career, the most common types of marketing manager jobs, together with salary outlook, are detailed below.