Employments management and marketing Plan: start-up marketing management Marketing employees

Brand marketing manager

What does a brand marketing manager do?

“Brand marketing managers protect and enhance the brand,” explains brand marketing director Mohsenin. “Whether it’s a high street store, high-end or mid-market brand, brand marketers are there to protect the brand identity. In the luxury market, for example, I was very protective of the brands I represented and would be really careful about things like only sharing ad space with other brands who aligned with our brand ethos. The same would apply when hosting and attending events. I’d also work closely with creative directors to ensure everything that was designed for public viewing had continuity and was perfectly positioned, so the brand was always recognizable. It was my job to find opportunities where the brand can be seen by the right people. As a brand marketing manager, you are a brand guardian and ambassador.”
“Brand marketing managers are responsible for the reputation, growth and success of their organisation’s brand,” confirms Gemma Butler, associate director of marketing for the Chartered Institute of Marketing (CIM), the world’s leading professional body for chartered marketers. “This includes working across all aspects of a brand’s activity, from the supply chain through to the finished product on sale. They need to know everything about their brand and immerse themselves in market research and customer insights to develop a strategy that will grow their brand and make it stand out against their competitors.

LITERATURES

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