Employments management and marketing Plan: start-up marketing management Marketing employees

What is the best part of being a marketing manager?

Being a marketing manager is a highly rewarding career choice for those with a rigorous work ethic, excellent communication skills, a creative heart and a head for business.
“The best part [of being a marketing manager] is seeing the people who work for you grow, learn and develop in their careers,” says Vella-Bone, digital marketing manager for InSinkErator. “About a year ago I got my first member of staff, they were fresh out of university with no commercial experience. And, over the last year, I’ve seen them looking at things entirely differently. It’s nice to see someone develop, and I’m proud to have impacted on their career.”
For McConnell, UK marketing manager at EON Reality, the most exciting part is learning about the customer base and developing relationships. “The research aspect is quite interesting, and it would be great to have more time to get involved more in research,” she comments. “I enjoy the data side, too, and looking at website traffic to find out what’s appealing to our customers and what they need, such as the way mobile augmented reality is being used in a school, or how virtual reality is helping manufacturing clients. Because marketing is always changing, there are always opportunities to learn.
“For me, the best part is knowing that the plans I’ve created will be implemented. I can own the marketing function and be responsible for the projects and campaigns. I’m making effective changes in the organisation,” says How to Moodle marketing manager Rebecca Hill.

Marketing manager salary

So, how much is the average marketing manager salary?
The average annual marketing manager income is £37,500. However, pay and compensation for marketing managers largely depend on the type of business they work for, the industry they work in, and where in the country they’re based. For example, retail marketing managers and those working for more substantial, well-known brands, tend to be paid slightly more (on average £42,500) but demand is dropping in this industry. Whereas, on the flip side, marketing managers in the creative sector tend to be paid less (on average £27,000) but they could be afforded more creative flexibility in their roles, and be working on several simultaneous client projects.
As you progress in your career as a marketing manager, salary opportunities can significantly increase. Promotion to the role of marketing director, for example, could see your salary rise to an average of £42,500, with highly experienced marketing directors for larger brands earning six-figure salaries.
For more information about the average salary of a marketing manager, use the totaljobs Salary Checker. You can also search for marketing manager jobs on totaljobs to get a sense for opportunities in your area.