Convenience

92
Part 2:
Planning
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Statements
Strongly
Agree
Slightly
Agree
Not
Sure
Slightly
Disagree
Strongly
Disagree
17. When I’m working on my goals, my boss
(parent, etc.) doesn’t always give me the
support I need.
1
2
3
4
5
18. Specific goals make me nervous, so I prefer
general goals.
1
2
3
4
5
19. My goals state exactly what results I plan
to achieve.
5
4
3
2
1
20. I challenge myself by setting goals that are
just out of my reach.
1
2
3
4
5
Scoring:
Sum all of your responses on the question-
naire and place your total score here:
Scores can range from 20 to 100. The higher your
score, the closer you are to effective goal-setting
behaviors.
Source:
From Burton,
Exercises in Management
, 3E. © 1990 Cengage
Learning.
EXPERIENTIAL EXERCISE
The SWOT Analysis
Purpose:
The SWOT analysis provides the manager
with a cognitive model of the organization and its envi-
ronmental forces. By developing the ability to conduct
such an analysis, the manager builds both process
knowledge and a conceptual skill. This skill builder
focuses on the
administrative management model
. It
will help you develop the
coordinator role
of the
administrative management model. One of the skills
of the coordinator is the ability to plan.
Introduction:
This exercise helps you understand the
complex
interrelationships
between
environmental
opportunities and threats and organizational strengths
and weaknesses. Strategy formulation is facilitated by a
SWOT analysis. First, the organization should study its
internal operations to identify its strengths and weak-
nesses. Next, the organization should scan the environ-
ment to identify existing and future opportunities and
threats. Then, the organization should identify the rela-
tionships that exist among these strengths, weaknesses,
opportunities, and threats. Finally, major business strate-
gies usually result from matching an organization’s
strengths with appropriate opportunities or from match-
ing the threats it faces with weaknesses that have been
identified.
Instructions:
First, read the short narrative of the
Trek Bicycle Corporation’s external and internal envir-
onments, found next in this chapter.
Second, divide into small groups and conduct a
SWOT analysis for Trek based on the short narrative.
You may also use your general knowledge and any
information you have about Trek or the bicycle-
manufacturing industry. Then prepare a group
response to the discussion questions.
Third, as a class, discuss both the SWOT analysis
and the groups’ responses to the discussion questions.