Adobe Brand Guidelines

Partner branding
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On product?
New Apps & Labs
Code-named, limited Install base, Betas
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Download
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Various

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Adobe Corporate Brand Guidelines | Adobe Confidential | 25 October 2010
Most mnemonics are provided in three versions:
Four-color with a drop shadow
—this is the primary version
Four-color without the drop shadow
—for use in PowerPoint or other applications where 
the drop shadow does not reproduce well.
Flat color without the drop shadow
—this is for use ONLY on giveaways/novelty items 
such as hats and shirts where a 4-color process and gradient can not be used.
Please apply these guidelines to all mnemonics:
Mnemonic system: Specifications
The mnemonic may be used in marketing materials when:
• 
The product box shot is not appropriate due to size or space limitations (i.e. on giveaways or when you need visual 
representation of a list of products in limited space)
• 
The product/campaign imagery is not appropriate for the layout or message or it does not exist.