Adobe Brand Guidelines

Clear space
Minimum size

---

34
Adobe Corporate Brand Guidelines | Adobe Confidential | 25 October 2010
Mnemonic system: Examples
ADOBE® TECHNICAL COMMUNICATION SUITE
Adobe.com
Mnemonics are used here to represent multiple products, as their 
box shots would be illegible at this size and too busy with this 
many products.
Email
Mnemonics are used here to represent multiple products, as their 
box shots would be illegible at this size and too busy with this 
many products.
Email
This communication is technical in nature, not sales promotion, so 
the mnemonic is a clean, non “marketing” representation of the 
product.
In marketing communications, the mnemonic may be used as the 
“hero image” only if the product does not have any associated 
campaign/solutions imagery (ie RoboHelp).

---

35
Adobe Corporate Brand Guidelines | Adobe Confidential | 25 October 2010
Based on the particular program name and any associate levels, descriiptors, etc there are several 
options for the exact layout of the badge, as shown below. But the overal design, including the font, 
remains the same for all programs.
External programs all use the same silver gradient for the background color.
Examples of the various layouts:
Programs that are purely internally facing, can use a flat color for the background. Brand Strategy 
will work with program owners to select a color.
Each program will have individual guidelines which will include specifications for clear space, 
minimum size, etc.
Program badges
All Adobe programs—both internal and externally facing—should go through the standard naming 
process with the brand strategy team. Approved programs that need an identity will have a badge 
created as shown below.
Do not create your own badges, logos, or other identities; work with Brand Strategy to create them.
Certified Reseller