Adobe Brand Guidelines

Creative Suite editions
Package of Identities — Purchasing & licensing
• 
Disk
• 
Provisioning (Manage license)
• 
Help / Training services (e.g. Adobe TV)
Services
Package of Capabilites — Subscription
• 
None - hosted
• 
Subscriptions
• 
In-product services
None currently
Destinations
Homes — URLs — for hosted products & services
• 
None - hosted
• 
Collection of hosted services, capabilities and online 
apps.
Desktop Apps
Tradtional apps — creation and author
• 
Disk installation
• 
Download install
• 
Across network
• 
Open for icon (dock / start bar, desktop shortcut etc.)
• 
Own a file type (e.g. psd, swf)
Hosted Products
Online create and authoring experiences
• 
No installation
• 
Used inside a web browser & inside a product
• 
URL, bookmark, shortcut from inside desktop app
• 
can be used alone
Server Products
Serve content
• 
Disk installation
• 
Installed on dedicated machine