Adobe Brand Guidelines

Download the logotypes from
the Marketing Hub organized by its 
product, program or service.
Do not create your own logotype.

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Adobe Corporate Brand Guidelines | Adobe Confidential | 25 October 2010
Rarely, when a logotype is used at a 
very small size, the trademark symbol 
must be enlarged from the standard 
ratio to make it readable, and it must 
be moved slightly away from the 
preceding letter.
Logotypes: Trademark symbols
You will rarely have to adjust a trademark symbol on a logotype. However, when a logotype is used at a very large size 
(tradeshows) and rarely at very small size, the trademark symbol should be reproportioned following the guidelines 
below. The rule of thumb when sizing a trademark symbol is that it should always be legible without being intrusive.
For very large formats, the trademark symbol 
must be reduced and moved closer to the 
preceding letter.
Size of trademark symbol as it appears 
in downloaded logotype suitable for 
most uses.

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Adobe Corporate Brand Guidelines | Adobe Confidential | 25 October 2010
Mnemonic system: Strategy
Adobe uses a mnemonic system to identify products in UI, as well as in marketing materials. It’s a scalable solution, one 
that is easy to learn and read, and it doesn’t require a fresh learning curve with each product revision.
To learn more, and see a more complete view of the system, visit 
http://xd-brand.corp.adobe.com
(Adobe internal only)
.
Product type
Install
Usage
Examples (not all)