A01 chaf6542 06 se fm indd

Q. Give some examples of how Magiq is being used and the benefits it offers

Two of our clients are using Magiq in quite different ways:

Hotel Reservation Service (HRS) is using Magiq to build customer databases from 

the interactions of the visitors on its website. Magiq records how users interact with 

the site and logs key information about their behaviour. This includes information about 

their physical location (town/country), their organisation, any search terms they have 

used (in reaching the site), other information which helps to characterise their interest 

(e.g. if they have registered for a newsletter, requested additional information etc.), and 

it also particularly looks for email addresses that they have entered into the site.

M03_CHAF6542_06_SE_C03.indd   79

7/22/14   1:36 AM

---

80