A01 chaf6542 06 se fm indd

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 Video-  marketing  platforms. Streamed video is often delivered through the other plat-

forms mentioned above, particularly through browsers and  plug-  ins, but it represents a 

separate platform. Television channels delivered through streaming over the Internet, 

known as IPTV, are related to this platform.

It could be argued that the major social networks, Facebook, LinkedIn and Twitter, also pro-

vide a form of platform, but these really exist across all of these technology platforms so they 

haven’t been identified separately.