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Challenge

Issue

Solution

One site or two? 

Mobile app

Should you transcode (‘ screen-  scrape’) your 

main website into a standard mobile template 

to create a separate site, or optimise your site 

for mobile? Are mobile apps necessary?

Create one site, hosted on one URL, fed by 

one CMS rather than building a separate site, 

which requires duplicated content updates.

If there is a business case for mobile apps in 

terms of more revenue from apps compared 

to mobile sites, these need to be created 

for the main app stores, or native apps can 

be created (such as the FT.com example in 

Chapter 11).