7 metodika indd

Lesson 6 Project
Aims
Learning 
outcomes
Vocabulary and 
structure
Required 
equipment
Educational:
- to learn that diff erent advertising 
methods need diff erent types of 
advertising methodology; 
- to understand the detailed 
planning that needs to take place 
before a product can be launched
Developing:
- to enable pupils to talk about 
advertisement methods;
- to enable pupils to write up/
design adverts and plan how they 
are going to promote the product
Socio-cultural:
- to raise awareness of how 
advertising infl uences the way we 
shop
By the end of the 
lesson, pupils 
will be able to 
write up/design 
and present their 
adverts.
Recycling the 
words related to 
the topic
Textbook; 
the DVD of 
the book 
Homework checking. 5 min
Activity 1 Work in a group of 4. You are going to design an advert for a new 
product. Complete the planning. 5 min
Objective: to consolidate understanding of how advertising infl uences the way 
we shop
STEP 1: Get the pupils into groups of 4 to develop their projects.
STEP 2: Say: “You’re going to design an advert for a new product”.
STEP 3: Say: “Read and complete the planning steps”.