1. How can we start a New business?

Identify areas of improvement: when analyzing customers’ feedback, you will surely find which areas should be improved: is it a feature of the product? the sales process? a bad experience when interacting with your agents?

III) Limits of CSAT

 

1. Disadvantages

Like any other KPI, Customer Satisfaction comes with a number of disadvantages:

• 
  Cultural bias: depending on the region, respondents can have very different ways to answer. According to Psychological Science, American people are more likely to choose the highest rate, while countries like Japan will be more moderate, even if they are fully satisfied. These differences should be considered to choose the right range.
  
•