Follow up with respondents: whether they are satisfied or not, you should follow up with customers who shared their opinion. You should at least thank them for taking the time to answer. If you identify a specific problem with a customer, you should also take action to solve it and transform its negative experience into an outstanding one.
Share results internally: customer satisfaction results should be shared with all departments across the company. Every department contributes to that satisfaction, so it’s important to make them aware of the results.
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