Customer Satisfaction survey
A customer satisfaction survey allows to collect feedback from customers. By asking different types of questions about the services/products, it goes more in-depth than the CSAT Score alone.
To get exploitable results and maximize the response rate, the survey implementation should be carefully done.
2. How to implement a relevant customer satisfaction survey
After deciding to measure Customer Satisfaction as part of your strategy, the implementation of your survey requires a particular methodology.
The first step is to make sure you know why it is used and how it will fit in your strategy. Here are a few questions to consider:
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