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Analysis of tourism policy in a developing country: the case of Morocco
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Journal of Policy Research in Tourism Leisure and Events · April 2017
DOI: 10.1080/19407963.2017.1312420
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Fernando Almeida García
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JOURNAL OF POLICY RESEARCH IN TOURISM, LEISURE & 
EVENTS, 2017 
 
Analysis of tourism policy in a developing country. The case of Morocco 
 
To cite this article: Fernando Almeida-García (2017): Analysis of tourism policy in a developing country: the 
case of Morocco, 
Journal of Policy Research in Tourism, Leisure and Events
, 9(2), 1-21.
DOI: 10.1080/19407963.2017.1312420 
To link to this article: http://dx.doi.org/10.1080/19407963.2017.1312420 
Contact: Fernando Almeida-García, [e-mail], Department of Geography, School of Tourism, University of 
Malaga, Campus of Teatinos, P.O. 29012, Malaga, Spain 
Abstract 
The strong growth of mass tourism since 1950 has made this industry one of the most important in the world. 
Many national governments have thus implemented policies aimed at generating income from tourism. This 
research analyses the evolution of the Moroccan tourism policy and various development strategies carried out 
by the government over the last sixty years. Moroccan policy managed to position the country as the top tourist 
destination in Africa in 2014. This study assesses public policies to demonstrate the important role played by the 
state in this growth process. It analyses the main tourism plans implemented by the Moroccan government, and 
proposes a discussion around the current tourism development model linked to international investment.